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WE LOVE MOMMAS

Gotta love ya momma!

To celebrate all the great Mommas out there Paper Lark has put ALL TEMPLATES on Sale!!! 

 GET AN EXTRA 10% OFF

......and guess what? If you sign up for our 'Early Bird Sale Alerts' you will become part of a growing community of Savy Savers! Yes you can get extra discount codes ON TOP of the current Sale Discount!

So sign up today to get your Early Bird Sale code! and get 60% OFF your absolute favourite templates.

Have a wonderful Mother's Day! You deserve it!

x

TEMPLATE 101: HOW TO KEEP YOUR BRANDING CONSISTENT WHEN USING TEMPLATES

Back in November I made a post on Facebook entitled 'TEMPLATE 101- Dish the Dirt'. It was an experiment to ask photographers what problems they faced when using Photoshop templates.

One reoccurring problem was "How to keep my branding look consistent when using templates from different designers?"

So here my top tips to keep your branding on track!

TIP ONE: CREATE YOUR OWN CUSTOM BRAND COLOR SWATCH PALETTE

You can easily access your brand colors in a jiffy and use them consistently. But...hang on! Before you put this in the 'too hard basket', let me tell you something. This will be one of the quickest tips to implement AND the most time saving little nugget of greatness that you'll WILL be kicking yourself that you have not implemented it before now.

 

 

So once you have your 'Brand Colors' in their own swatch palette you will be able to access these colours super fast when adapting your templates. 

 

TIP TWO: STICK TO YOUR BRAND FONTS LIKE GLUE

For brand consistency...don't deviate from your brand fonts. What are my brand fonts I hear you ask?!! Well let's just clarify that.

 

But what if your Primary font is more legible that your secondary font? Well just use the more legible font when writing paragraphs. There is no hard and fast rule. However remember to use the fonts you have chosen repeatedly throughout your customer literature.

 

LETS RECAP

PRIMARY FONT: This is the font used in your logo.

SECONDARY FONT:  This is the font used in your logo tagline (if you have one). 

BODY TEXT FONT: This is the font that you use for paragraphs of text in your marketing literature. It is usually a 'regular' or 'light' version of the SECONDARY or PRIMARY FONT 

That way your customers will begin to recognise your work just by the font and colour choice -aka- brand recognition!. If you don't do that you can waste away valuable hours choosing between fonts and colours that look good. Trust me!

Even if you love the designers choice of font, you must stick to your brand font/s. Yep...that's the only way your customers will recognise your business (besides your awesome photography of course).   

 

 

April 30, 2014

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Office Pets › The Studio ›


SEE THE PAPER LARK STUDIO

It's always nice to have a little look at someone else's creative space. So here is mine, the Paper Lark HQ.

My home office is a comfy, bright and inspiring place although I can't say it's always this tidy when the deadlines are due ;)

 

I have totally taken over this part of our house, crafting it to be the perfect haven just for me and my work. The items you see all kind of have a story of how they got here. The pencils in the wooden box I bought with my very first wage packet at 17yrs old. I love them!

 

 

Another thing you must know about me is that I love animals. As the afternoon sunlight beams though the office windows, that's the time when our furry friends start to say hello. 

We have a gorgeous puppy next door who is as mischievous as puppies come. He pokes his head through the fence to greet us every day, or will make enough noise to let us know when he wants to play ball.

The birds are wild Mudlarks, a family of 5 to be exact, Mum, Dad and triplets born this spring. I love the sweet connection we have built up of trust and respect...helped along with big handfuls of seed ;)

 

So that's my HQ. Life is good.

x

 

April 29, 2014

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Website ›


NEW WEBSITE LAUNCH

Yay! Drum roll please :)

Paper Lark Designs launched it's website in March 2014 with a BOOM! and I am so delighted to finally share the love!

Whilst showing a huge collection of templates, the website is ridiculously easy to browse through, showing zooms and close ups of all the sweet design elements.  

One minute you can spy the perfect template and the next it's downloaded, edited and shared with your business followers! How easy is that. 

 

Paper Lark has seen such amazing growth over the past year thanks to you. My awesome customers, I cannot thank you enough. Just knowing that you guys out there are using Paper Lark Templates to enhance your business and marketing more clients makes me SMILE!

 

I would LOVE to hear your opinions! Comment below...and share your thoughts.

Wishing you a creative day!! xx